The Impact of Technology on Business Environment and Society! | casinorinnet.ga

The tremendous technological growth that we have been experiencing is made possible through extensive programmes of technological research being conducted by many types of researchers working within universities, business, and non-profit research organizations. Technological developments are strong and all pervasive forces of the business environment. Technology is the scientific knowledge to practical problems.

Technology feeds on itself and it affects business in two major ways:

  1. Through its impact on society in general
  2. Through its direct influence on business operations and activities.

Technology affects society. In fact, we feel its effect on our everyday life. It affects economic growth, our standard of living and our culture. However, some of the effects of technology are highly beneficial and some detrimental. One should be careful that these effects on members of the society in turn affect business practices.

Technology affects our everyday life. We are surrounded by so much of technology, that we take it for granted and usually do not realize how much it affects us until we have to do without electricity, water, transport or telephone. Technological developments have raised the standard of living. In spite of inflationary pressure and considerably a high degree of unemployment, generally families eat better, wear a wider variety of clothing, and live in more comfortable homes.

Technology also influences basic aspects of our culture, including religion, education, mobility, health care, art, language, laws and their enforcement. For example, technological advances in health care allow physicians to treat their patients in a virtual environment through video conferencing, which again is helpful in legal environment too for the judges to proceed with investigations on hard core criminals, who need not be produced before the court for security reasons.

Every new technology is a force involved in creative destruction. Say, television hurts movies, synthetic fibres, rival for cotton fibre. The discovery of new technology even sometimes affects economic growth-TV with its high entertainment value takes away productive hours of mankind. Each new technology creates major long term consequences, that are not always foreseeable. How do you justify nations spending more money to develop missiles, nuclear weapons and bombs for the sake of security?

Developing nations have to buy technology from foreign countries, as they are not resourceful in terms of capital needed for Research and Development, expertise, patents, licenses, equipments and so on. This transfer of technology involves huge costs as a result of which a vicious circle is formed, in which weak technology creates dependence and dependence creates weakness.

The recent trend can be enumerated through this slogan, “Conserve, reduce and recycle”. The stress today is on clean production measures, advanced robotics, zero-emition vehicles, material recycling and alternative fuels and materials. This change towards love for environment by the technologists is a sure sign of positive development.

The Effects of Technology In Customer Support | casinorinnet.ga

Customers are the blood to businesses. It is fact that trades solely rely on their customers for survival. Therefore, it is essential for businesses not only value their customers but also culminate a relationship with them to ensure loyalty. This is the only way businesses can be assured of repeating a trade. Businesses can only achieve this by offering the highest quality of customer service. Technology has changed the way businesses interact with their customers. There are a number of technological tools that enhance customer service. Businesses are using technology because it improves efficiency. This is also a very cost-effective method in dealing with customer service issues like complaints, enquiries, and online orders. Through technology, businesses have been brought closer to their customers.

Some of the technological tools businesses may use to enhance customer service are:

Social Media Networks: These create a virtual community between the business and their customers. Questions, enquires and complaints can be sorted very fast using this platform.

Websites: Before social media networks, this was the initial contact of businesses and their customers. Today, it is used as a marketing tool.

E-mail: Emails are the traditional way businesses use to communicate with their clients. This is used either to inform customers of a new product/an improved product; use it as a channel for marketing campaigns; or any changes within the organization. This is the best tool for culminating loyalty.

Every business realizes that you cannot think of customer and not think about marketing. One relies heavily on the other. Businesses, therefore, use technology to enhance marketing strategies as well. They do this by:

Using marketing strategies formed in line with customer insights. These can only be achieved through use of databases and analytical tools.

Automation of majority of services offered by businesses leads to increased efficiency and effectiveness. Businesses have automated most services that touch on customers. Enquiries and questions are being handled more efficiently through software like ZenDesk. Purchasing and online trading has been automated through ecommerce. Websites have been used to automate the initial contact between the business and their customers. Customers can access more information on the business in question through their website.

Technology can be used to either make or break a business. Social media networks are the most dangerous if not used properly. One mistake can lead to a fall of giant businesses. Social network media are platforms for sharing information among the online community. Businesses use social media to build brands and also interact with their customers. Customer support trend is inclined towards community based technological tools like social media networks.

Businesses should aim to create good relations with their customers, regardless of the avenue used. An unsatisfied customer is worse than a wild fire. Most of the technology aimed at enhancing customer service can be used concurrently as marketing tools. Businesses use technology to gain advantage over others. Businesses use different technological tools for different purposes. Thus, what works for one business may not work for another. When dealing with customers, businesses should combine all technological tools available to enhance customer experience.